Lapua and BPI OUTDOORS FRANCE have announced a strategic distribution agreement for the French market. Effective immediately, BPI OUTDOORS FRANCE will be the new official distributor in France for the renowned Nammo commercial ammunition brands LAPUA, SK, VIHTAVUORI, and BERGER, leaders in the hunting and sport shooting sector.
This new strategic collaboration marks a significant milestone for BPI OUTDOORS FRANCE, significantly expanding its already strong product portfolio. The brands LAPUA, SK, VIHTAVUORI, and BERGER are synonymous with precision, reliability, and quality, perfectly complementing the prestigious Bergara Rifles and CVA rifle brands already distributed by the company.
With this expansion of its offering, BPI OUTDOORS FRANCE solidifies its position as a comprehensive provider of high-end solutions for hunting and sport shooting enthusiasts in France, offering a complete range of products that meet the demanding needs of even the most experienced users.
A synergy that will enhance the distribution of our brands in the French market
“France is important market for NAMMO, so this strategic co-operation with BPI OUTDOORS FRANCE is an excellent opportunity for our renowned ammunition brands to reach wider audience in France. We are confident that with their experience and unique market approach strategy we will be able to serve our customers even better and provide more added value to French hunting and sport shooting enthusiasts,” concludes Jarkko Aro, VP Sales and Marketing at Nammo Commercial Ammunition.
The perfect union of Rifles and Ammunition based on quality and commitment
“This partnership with the NAMMO commercial brands represents a perfect synergy for BPI OUTDOORS FRANCE. The quality and reputation of LAPUA, SK, VIHTAVUORI, and BERGER perfectly complement our existing portfolio. For us, it’s a challenge, but also an advantage, as the reputation and quality of these brands are a sure value. We are confident that with this alliance, we will be able to offer even greater value to our customers and consolidate our presence in the market,” says Guillermo Martinez, International Sales Director of BPI Outdoors.
About BPI OUTDOORS FRANCE:
BPI OUTDOORS FRANCE is the French subsidiary of Dikar S. Coop., a company based in Spain. It is dedicated to the distribution of high-quality products for hunting and sport shooting in the French market. Its portfolio of brands includes the prestigious Bergara Rifles and CVA rifles, and now, following the recent agreement, it also distributes the renowned ammunition brands of the NAMMO Group. BPI OUTDOORS FRANCE positions itself as a comprehensive provider of solutions for hunting and sport shooting enthusiasts in France.
